The Ultimate Digital Marketing Glossary 2025 (always updated edition)

Feeling overwhelmed by digital marketing metrics and don't know how to start?

After a decade at Google working with thousands of businesses across all sizes and regions, I've compiled an exhaustive list of digital marketing metrics into this glossary.

What makes this resource unique?

• Expert reviews: Metrics ranked based on real-world experience working with top brands on global digital strategies, so that you know how to prioritise your efforts
• Cross-platform expertise: Covers metrics across all major platforms (Google, Meta, TikTok, LinkedIn and more)
• Practical application: Includes not just definitions but why each metric matters and optimization tips
• Always current: Unlike static PDFs that quickly become outdated, this Notion-based resource is continuously updated with the latest metrics, platforms, and industry standards

What's included?

• Campaign Structure & Setup terminology
• Search-specific metrics with optimization tips
• Acquisition metrics that drive traffic
• Engagement metrics that build relationships
• Conversion metrics that deliver results
• Retention metrics for long-term growth
• App-specific metrics for mobile marketers
• ROI & Financial metrics to prove business impact

Who is this for?

• Digital marketers looking to speak the language of data across platforms
• Business owners who need to understand campaign performance
• Marketing students preparing for careers in digital
• Anyone working with digital marketing agencies

FAQs:

About me: I have worked at Google for 10 years helping thousands of global company executives to work on their digital marketing strategies. My customers include Fortune 500, governments, SaaS, eCommerce, startups etc. I am a mentor in Google for Startups, Techstars, Mentor Cruise etc.

How do I access the glossary? After downloading, you'll receive a link to the Notion page. Simply bookmark it for permanent access to this continuously updated resource.

Can I share this with my team? Yes! You're welcome to share this with your immediate team. Just make sure you are sharing the link to the product description.

Do you offer consultancy? I offer mentorships at Mentor Cruise, and if you have specific asks, feel free to reach out to marketingprovenhq@gmail.com.

I have a question that's not covered here. Subscribe to my newsletter - I have a dedicated session for answering Q&As!

I want more resources! Subscribe to Marketing Proven newsletter where I share case studies, optimization strategies, and answer community Q&A based on my decade of experience at Google.

PS: If you find this resource valuable, please don't forget to leave me a rating! ⭐⭐⭐⭐⭐