Beginner's Guide to Digital Marketing Strategy (2025) - Build your Company’s Digital Marketing Blueprint in 2 Days

Feeling overwhelmed by digital marketing and don't know how to start?

Digital marketing can feel overwhelming with its constant changes and technical complexity. But it’s methodologies never change. After a decade at Google working with thousands of businesses across all sizes and regions, I've distilled all I've learnt into this Beginner's Guide, which simplifies theories from textbook and real-world experience into slides and actionable template that you can directly incorporate to your business.

What makes this guide unique?

• Expert knowledge: Digital marketing explained based on real-world experience working with top brands on global digital strategies, so that you know how to prioritise your efforts
• Actionable template: Not just theory, I have turned the concepts into actionable template so that you can directly build your marketing strategy from ground up
• Comprehensiveness: this covers not only marketing but also business strategy, design, web development and more

What's included in the Guide?

This isn't another boring theory guide. It's a practical workbook designed to help you go from confused to confident- in just 2 days.

📘 Section I: Digital Marketing Fundamentals

• What exactly is marketing? How to promote my business?
• What is the difference between different channels? Which ones should I choose in 2025?
• What is branding? Who’s my target audience? How do I differentiate?
• What is the best practices for building website in 2025?
• How to allocate digital marketing budget?
• What should I measure and how to experiment?

🧠 Section II: Build Your Own Digital Marketing Plan

• Templates for you to build your own digital marketing blueprint, ready to be implemented straight away

🎁 Plus:

• Bonus resource pack (tools, courses, templates)

Who is this for?

• First-time founders
• Bootstrapped startup teams
• Solopreneurs launching personal brands
• Digital marketers looking to reset their strategy
• Anyone overwhelmed by digital marketing noise

Whether you’re pre-launch or trying to fix underperforming campaigns, this playbook helps you think like a CMO without needing a full-time hire.

FAQs:

Is this for beginners or advanced marketers? Beginner mainly. If you're looking for platform-specific execution (like Google Ads), stay tuned for my upcoming playbooks. This one focuses on strategy - your foundation.

How fast can I finish it? The PDF contains 37 pages which is of moderate length. It’s designed to be completed in 2 days - if you haven't yet done any research about your company it may take longer.

How do I access the Guide? The guide is a deck in PDF format. Simply download it for permanent access to this resource from any devices.

Do you offer refund? The Beginner's Guide to Digital Marketing Strategy is a digital product that includes downloadable content and proprietary materials. Because this content is immediately accessible upon purchase, we do not offer refunds under any circumstances.

About me: I have worked at Google for 10 years helping thousands of global company executives to work on their digital marketing strategies. My customers include Fortune 500, governments, SaaS, eCommerce, startups etc. I am a mentor in Google for Startups, Techstars, Mentor Cruise etc.

Do you offer consultancy? I offer mentorships at Mentor Cruise, and if you have specific asks, feel free to reach out to marketingprovenhq@gmail.com.

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